I Didn’t Set Out to Build a Business

I set out to bottle presence.

TLR began as a tribute to my grandmother, Pushpa — a woman whose grace lingered long after she left the room. She didn’t wear perfume. She wore quiet confidence. And she left behind a feeling that stayed. That feeling became the soul of what I wanted to create.

Not just fragrance — but something you wear, something that becomes part of how you show up in the world.

What started as The Label Rose — a personal homage — has evolved into TLR: Timeless. Lived. Remembered.

We don’t create perfumes to impress. We create scents that feel like you. Confident. Clean. Intentional.

About TLR

Mission

We create unisex perfumes that don’t just smell good — they feel right. For your mood, your moment, your way of showing up.

Brand Essence

Fragrance isn’t a luxury — it’s a non-negotiable. A part of your presence. A layer of who you are. We keep it real, cutting the jargon, and make scent personal, simple, and intentional.

Founder’s Note

It didn’t begin with a plan or a product. It began with a presence — the kind that walks into a room and stays long after it’s gone. My grandmother, Pushpa — grace wrapped in quiet strength — was that kind of presence. She didn’t wear perfume. She wore grace. She wore the feeling of being remembered.

So I bottled a piece of it. And with it, a brand that celebrates quiet confidence, individuality, and presence that lingers.

That’s how The Label Rose began. And now it’s TLR: Timeless. Lived. Remembered.

Packaging & Unboxing Experience

  • Courier Box – External branding and secure packaging
  • Logo Sticker – Minimal, elegant
  • “Why I started TLR” card (7×12 cm)
  • Brand Story Sheet (24×34.5 cm) – The evolution from The Label Rose to TLR
  • Product Collection Sheet (34.5×12 cm) – Visual list of fragrances
  • UGC Prompt Card (7×12 cm) – Call to community action

“Same scent. Evolved story.”

Community Prompt

✨ Your Scent Story Deserves the Spotlight ✨

We don’t just want photos. We want your vibe. Your moment with TLR.

💬 Wearing Wicked on a date night? 📸 Sprayed Smell of Bliss before a Monday meeting?

Tag us @shop.tlrperfumes with your bottle + moment and use #MyTLRStory

Every week, our favorite post wins a gift 🎁

Let your scent do the storytelling.