It didn’t begin with a plan or a product.
It began with a presence.
The kind that walks into a room and stays long after it’s gone.

My grandmother, Pushpa — grace wrapped in quiet strength,
was that kind of presence.

She didn’t wear perfume.
She wore grace. She wore a memory.
She wore the feeling of being remembered.

So I bottled a piece of it.
Not in flowers.
But in something you could wear, feel, and carry forward.

That’s how The Label Rose began —
a soft tribute to the elegance she left behind.

But we’ve grown.
So did the meaning.

Now we aren’t TLR: The label Rose, we are
TLR — Timeless. Lived. Remembered.
Because scent to me isn’t a luxury.
It’s the final layer you never leave home without.
It isn’t loud. It isn’t obvious.
But it changes the way you walk into a room.
And how the room remembers you.
TLR was born from someone unforgettable —
and it’s built for those who want to be.
Not for labels. Not for price tags.
But for the quiet confidence that lingers.

TLR. For him. For her. For every story.