I didn’t set out to build a business.

I set out to bottle presence. TLR began as a tribute to my grandmother, Pushpa — a woman whose grace lingered long after she left the room. She didn’t wear perfume. She wore quiet confidence. And she left behind a feeling that stayed.

That feeling became the soul of what I wanted to create.
Not just fragrance — but something you wear, something that becomes part of how you show up in the world.

What started as The Label Rose — a personal homage — has evolved into TLR: Timeless. Lived. Remembered.
A unisex fragrance brand that celebrates individuality, not labels.

At TLR, we don’t create perfumes to impress.
We create scents that feel like you.
Confident. Clean. Intentional.
Made for those who know what they like — and wear it without apology.

We believe luxury doesn’t have to be loud — or unreachable.
That fragrance should feel personal, not performative.
And that presence is something you carry, not chase.

This is TLR.
For him. For her.
For every story that chooses to stay.